Asics, a global leader in athletic footwear and apparel, has a rich history rooted in the pursuit of creating the best products for athletes. Founded in 1949 by Kihachiro Onitsuka"Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body."
Early Beginnings
The journey of Asics began shortly after World War II, when Kihachiro Onitsuka sought to inspire hope and positivity among Japanese youth through sports. His first creation was a basketball shoe, designed to improve athletic performance and reduce injuries. The brand quickly gained recognition for its innovative designs and commitment to quality, laying the foundation for what would become one of the most respected names in athletic wear.
Innovation at its Core
Throughout its history, Asics has been at the forefront of technological advancements in sports footwear. The brand introduced the GEL cushioning system
A Commitment to Athletes
Asics has always been deeply connected to the athletes who use its products. The brand sponsors numerous professional athletes and teams across various sports, including running, tennis, volleyball, and martial arts. By collaborating with these athletes, Asics ensures that its products meet the demands of high-performance sports while addressing the unique needs of individual competitors.
Sustainability and Social Responsibility
In recent years, Asics has expanded its focus to include sustainability and social responsibility. The company has implemented eco-friendly practices in its manufacturing processes and introduced products made from recycled materials. Additionally, Asics actively supports initiatives aimed at promoting physical and mental well-being, such as community sports programs and mental health awareness campaigns.
A Legacy of Excellence
Today, Asics continues to uphold its founding principles while embracing new challenges and opportunities. With a strong commitment to innovation, quality, and the well-being of its customers, Asics remains a trusted choice for athletes and fitness enthusiasts worldwide. As the brand looks to the future, it remains dedicated to helping people achieve their best, both on and off the field.