Asics has always been at the forefront of technological advancements in athletic footwear. One of its most notable innovations is the GEL technology, introduced in the 1980s. This technology provides superior shock absorption, making Asics shoes a favorite among runners and athletes. Over the years, the brand has continued to develop and incorporate cutting-edge technologies, such as the FlyteFoam midsole and the Impact Guidance System (IGS), to enhance performance and comfort.

Global Expansion

From its humble beginnings in Japan, Asics has grown into a global powerhouse. The brand is now recognized and respected worldwide, with a presence in over 80 countries. Asics sponsors numerous marathons, including the prestigious New York City MarathonTokyo Marathon, solidifying its status as a leader in the running community.

Commitment to Sustainability

In recent years, Asics has also taken significant steps towards sustainability. The brand is committed to reducing its environmental impact by using eco-friendly materials and implementing sustainable practices in its manufacturing processes. Asics' dedication to sustainability is evident in initiatives like the Asics Sustainability 2020 Plan, which aims to minimize waste and promote environmental responsibility throughout its supply chain.

Asics Today

Today, Asics continues to thrive as a leading brand in the athletic footwear and apparel industry. With a strong focus on innovation, quality, and sustainability, Asics remains dedicated to its founding philosophy of promoting a sound mind and body. Whether you are a professional athlete or a casual runner, Asics offers a wide range of products designed to help you achieve your best performance.

From its origins in post-war Japan to its global influence today, Asics has come a long way. The brand's unwavering commitment to excellence and its passion for sports inspire millions of people around the world to lead active and healthy lives.