New Balance, a name synonymous with quality and performance, has a rich history that dates back to 1906. Founded in Boston, Massachusetts, by William J. Riley, the brand initially focused on producing arch supports and orthopedic shoes. Riley's passion for creating footwear that offered superior comfort and support laid the foundation for what would become one of the most respected athletic shoe brands in the world.
In the early days, New Balance was primarily known for its custom-fit shoes, which were designed to address specific foot issues. The brand's commitment to innovation was evident when, in 1938, Riley designed the first running shoe with a ripple sole, which provided better traction and stability. This groundbreaking design caught the attention of marathon runners and athletes, marking the beginning of New Balance's journey into the athletic footwear market.
By the 1960s, New Balance had expanded its product line to include a wider range of athletic shoes. The company's focus on quality and performance resonated with consumers, leading to steady growth throughout the decades. One of New Balance's key differentiators is its Made in USA collection, which emphasizes high-quality craftsmanship and domestic manufacturing. Today, New Balance is a global brand, loved by athletes, fitness enthusiasts, and everyday wearers alike for its comfortable, supportive footwear and apparel.
New Balance’s success is rooted in its core values of integrity, teamwork, and a relentless pursuit of excellence. The brand is also dedicated to sustainability, incorporating eco-friendly practices into its manufacturing processes. From using recycled materials to reducing carbon emissions, New Balance is committed to making a positive impact on the environment while continuing to deliver top-notch products.
What sets New Balance apart is its ability to cater to a diverse audience. Whether you're a professional athlete, a weekend runner, or someone looking for comfortable everyday shoes, New Balance offers something for everyone. With a wide range of styles, sizes, and widths, the brand ensures that every customer can find the perfect fit.
From its humble beginnings as a small arch support company to its status as a global leader in athletic footwear, New Balance has remained true to its mission of improving the lives of its customers through innovative, high-quality products. The brand's story is a testament to the power of perseverance, innovation, and a commitment to excellence.