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The New Balance 990 is more than just a sneaker; it is a symbol of quality, innovation, and timeless design. Since its debut in 1982, the 990 has become a cornerstone of the New Balance brand, embodying the company's commitment to craftsmanship and performance. This article delves into the rich history of the New Balance 990, its enduring appeal, and why it continues to be a favorite among sneaker enthusiasts worldwide.
The New Balance 990 was first introduced in 1982 as part of the brand's 990 series. At the time, it was a groundbreaking release, being the first running shoe to retail for $100. This price point was unheard of at the time, but New Balance justified it by emphasizing the shoe's premium materials, advanced technology, and unparalleled comfort. The 990 featured a durable suede and mesh upper, an ENCAP midsole for superior cushioning, and a slip-resistant rubber outsole. These features made it an instant hit among runners and casual wearers alike.
One of the key reasons behind the New Balance 990's enduring popularity is the brand's unwavering commitment to quality. Unlike many other sneaker brands that have outsourced production to cut costs, New Balance has maintained a significant portion of its manufacturing in the United States. The 990, in particular, is proudly made in New Balance's factories in Maine and Massachusetts. This dedication to domestic production ensures that each pair of 990s meets the brand's rigorous standards for quality and performance.
Over the years, the New Balance 990 has undergone several updates and iterations, but its core design has remained largely unchanged. This timeless aesthetic has allowed the 990 to transcend trends and remain relevant across generations. Today, the 990 is available in a variety of colors and materials, catering to a wide range of tastes and preferences. Whether you're looking for a classic grey pair or something more adventurous, the 990 offers something for everyone.
For those interested in exploring the full range of New Balance 990 products, including colors, sizes, and prices, you can check out this comprehensive product spreadsheet. This resource provides detailed information on the latest 990 releases, making it easier than ever to find the perfect pair for your needs.
The New Balance 990 is a true testament to the brand's dedication to quality, innovation, and timeless design. From its humble beginnings in 1982 to its status as a modern-day icon, the 990 has remained a favorite among sneaker enthusiasts for over four decades. Whether you're a long-time fan or new to the world of New Balance, the 990 is a must-have addition to any sneaker collection.